In a groundbreaking move, Apex FM, led by CEO Counsel John Bwire Frank, has embarked on its first field outreach program for 2024. The announcement was made during a Press Conference held at the radio headquarters in Jinja City.

The focal point of this initiative is a road safety campaign themed “Ba bulindaala Ku Luguudo Otaase Obulamu,” translating to “Guardians of the Road, Secure Life.” Scheduled for March 27, 2024, at the Busaana Sub county grounds in Kayunga District, the event aims to raise awareness about road safety and mitigate the rising incidence of accidents.

Mr. Bwire emphasized the importance of community engagement in addressing road safety issues. The outreach will provide a platform for radio listeners to voice concerns affecting their communities, with local leaders participating to facilitate meaningful discussions.

In addition to advocacy, the event promises a plethora of activities to engage attendees. From a football match between the Apex team and Kayunga boda boda team to exhilarating motorcycle races and captivating performances by renowned artists, there’s something for everyone to enjoy.

Furthermore, Apex FM intends to give back to the community through various competitions, where individuals and groups can win prizes. These activities will commence in the morning and are expected to continue throughout the day, ensuring a fulfilling experience for all participants.

Mr. Bwire expressed gratitude to companies that have shown interest in sponsoring the “Ba bulindaala Ku Luguudo” program, underscoring the collaborative effort required to effect positive change in road safety.

Standing alongside Mr. Bwire were Mr. NKOMA and Bakaki Joseph, highlighting the collective commitment of Apex FM and its partners to make roads safer for all.

This initiative marks a significant stride towards fostering a culture of road safety awareness and community involvement. Join Apex FM on March 27, 2024, for a day of empowerment, entertainment, and advocacy. Together, let’s pave the way for safer roads and brighter futures.

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